The starting point
YouTube monetization isn't available in most African countries. Patreon assumes a card-and-PayPal payment flow most African fans don't use. Selar handles digital products but not video discovery. TikTok's Creator Fund doesn't ship to Africa.
Meanwhile creators here are making serious work: comedy, music, documentary, education, beauty, fitness, gaming. The audience is there. The money is there. The plumbing isn't.
What Nalar is
One creator profile, seven ways to earn from it:
- Videos. Long-form uploads, free or premium.
- Sparks. 90-second vertical clips, always free, pure discovery.
- Series. Bundle related videos and sell the whole arc once.
- Live Streaming. Broadcast live, free or premium per stream.
- Circles. Paid classrooms with multi-way video and group chat.
- Consultations. Paid 1:1 sessions for trusted creators.
- Shop. Physical or digital products in your storefront.
All paid in credits. Fans buy credits with M-Pesa, EcoCash, or card. Creators keep 66.7% of every credit their fans spend.
Who's behind it
Nalar is built by Essential Galleria PTY LTD, a tech company registered in Lesotho. We're a CAFI 5th Incubation Cycle participant. The team is small, the product is being built in public, and we ship something new every week.
The name Nalar means prosperity and abundance — a fitting word for what we want creators to find here.
Where we are now
- Launched publicly in Lesotho.
- Onboarding creators from across the region.
- Shipping new formats roughly every month: Series, Sparks, Circles, Consultations.
- Mobile app planned for the next phase.
Free to set up. Three credits when you sign up. Start with one Spark.
We reply to real people. Drop a note and someone on the team will get back.